For the founder who still does most of the selling: a pipeline board where every open deal has a next step and a date, and a forecast weighted by stage.
When sales is you and one or two others, the pipeline lives in your head, and deals go quiet because nobody wrote down what happens next. My Day shows the follow-ups due today and the ones already overdue. Leads come in through forms you publish on your website and become a deal in one click, and every call, meeting and email is logged against the deal. The customer is the same company record your other apps use. Pipedrive users will recognise the board.
Deal: Open · Won · Lost
Lead: New · Contacted · Converted · Archived
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Every app here installs on its own and works on its own. Adding a companion is what makes both do more.